In coca cola marketing mix, promotions and place plays a major role in building the brand. Cocacola is very methodical in making sure that its bottlers are happy, while pepsi has been known for neglecting its bottlers. All slides are designed in powerpoint files ppt so that you can modify and immediately use for your own learning process. Coca cola internet marketing strategies vs pepsi duration. Coca cola use to have cocaine in it, thats how it got the coca part of its name and the cola is from the flavor giving kola nuts. Coca cola is a global leader in manufacturing that sponsors for many services. May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Coca cola case study 1 a coca cola swot analysis needs to be drafted after conducting indepth research on the strengths, weaknesses, opportunities, and threats faced by the company. A stellar case study should aim to come up with a solution to a problem by analyzing various shortcomings of. If you continue browsing the site, you agree to the use of cookies on this website. A free powerpoint ppt presentation displayed as a flash slide show on id. This is a detailed analysis of the marketing mix of coca cola. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. An analysis of market segmentation of the cocacola.
Marketing mix of coca cola bangladesh ltd slideshare. This is a research report on ppt on marketing mix coco cola by sayed arif in marketing category. Pepsico sells a wide range of beverages, foods and snacks under 22 different brands that include pepsicola. Introduction, swot analysis, marketing mix, existing strategies, pros n cons, presentation of data, new strategies to develop marketing mix. Marketing mix of coca cola a project at rnb global university slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
The coca cola company use a marketing mix of advertising strategy to promote products, moreover, it based on the social media and web interactive for sales promotion and marketing. Coca cola offers two different sweet and flavored cola in our country. Caren raupp edison neto engel matos patricia magnus tatiane scheffer 2. Marketing mix of reliance jio analyses the brandcompany which covers 4ps product, price, place, promotion. Is a leading company that participates in the beverage industry operating as cocacola femsa, the largest public bottler of cocacola products in the world, and in the brewing industry being the second largest shareholder of heineken, one of the leading brewers in the world with presence in. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy.
Coca cola marketing analysis project report swot analysis. The services marketing mix is also called the 7ps and includes the addition of process, people and physical evidence. Coca cola use to only serve 9 servings each day now its 1. May 05, 2016 advertising is one of the most direct ways of marketing. Any company that you take an example of, will have different product lines and within those product lines, there will be various products, the combination of which will give you the product mix of the company. The business has over 300 brands of beverages around the world. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Joe pulizzi over at the content marketing institute recently shared a fascinating video presentation from cocacola about their upcoming marketing strategy the short version. For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business. The cocacola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Examining the mix for a successful company like cocacola can help a business leader understand the dynamics and synergy involved between the four core elements. Cocacola hast to follow pepsi trends and be aware of their moves and actions as fully as possible, this will give the strategic advantage to the company.
Pepsico 7ps of marketing comprises seven elements of the marketing mix. May, 2016 seminar paper from the year 2015 in the subject business economics marketing, corporate communication, crm, market research, social media, university of the sunshine coast queensland, language. Everything that is sold has its marketing mix and 4ps and it does not matter if the one who sells it know about it or not. No doubt it has gone through the ups and downs of business to reach that position. Coca cola swot analysis 2019 swot analysis of coca cola. Introduction coca cola is a global company and its products are well recognized in the global market. It is best known for its flagship product, cocacola, and is. Coca cola marketing mix coca cola the coca cola company. An analysis of market segmentation of the cocacola company. In 1997, cocacola gave their products a global facelift created new graphics for packaging, pos materials, street signs, trucks and vending machines. This is a detailed analysis of the marketing mix of cocacola. Marketing strategy presentation in this section, you will find excellent powerpoint slides on marketing and strategy. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks.
Cocacola was established in 1886 in atlanta by john pemberton. Coca cola products are above or equal to its competitors prices. The different elements of a marketing mix work in conjunction with one another. Macroenvironment continued social factors consumers in the different countries will have different taste and perception about coca cola. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Ppt cocacola powerpoint presentation free to download. The main product is the concentrate, produced with a secret recipe. This report examines the marketing of coca cola life which is distributed by the cocacola company. Jul 28, 2016 this feature is not available right now. Cocacola has a product portfolio of more than 3,500 beverages and 500. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat. Marketing history market research in the beginning. New global advertisement welcome to the world put cocacola within an arms reach of desire. Product mix energy drinks juice drinks soft drinks sports drinks tea and coffee water.
Place in the marketing mix of cocacola refers to where the companys products are available and how they are made available to the customers. The business has over 300 brands of beverages around the world with the main ones being coke, fanta, lift, sprite, and powerade. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. This part of the 7 ps are the one creating revenue and which is also why it is important that an organisation chooses the correct price. Marketing mix of cocacola cocacola marketing mix howandwhat.
Marketing decisions generally fall into the following controllable categories. Mba presentation on coca cola authorstream presentation. Currently, james quincey is the ceo of this mega corporation. Pricing is one of the most important elements of the coca cola marketing mix, which generates a turnover for them. The international empire of coca cola spans more than 200 countries.
Search and upload all types of ppt on marketing mix coco cola projects for mbas on. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Marketing mix of coca cola 4 ps of coca cola coca cola 4. Cocacola integrated marketing communications t1 2016. Apr 25, 2017 the 4ps of marketing marketing mix of coca cola duration.
Marketing mix product the coca cola companys products include beverage concentrates and syrups. Cocacolas headquarters are in atlanta, georgia, in america. The coca cola company and its bottling partners shipped more than 30. Nov 12, 2019 market segmentation of coca cola introduction as everyone knows, the coca cola company see appendix a is a wellknown big drinks manufacturer with over one hundred year. Sep 06, 2018 this is the basic explanation of how to analyse the product mix of any company. The following ppt gives an overview of coca cola marketing strategy.
Coca cola is the most well known trademark price competitionbased pricing. The company have decided the typical marketing expense to promote of powerade. Because of its strong brand, it not only makes and delivers their products around the world, but also markets the nonalcoholic beverage concentrates and syrups. Marketing mix coca cola zero by barbara garcia on prezi. The 4 ps of coca cola include the product, the price, the place and the promotions. Product price place distribution promotion product strategy of coca cola. This is the basic explanation of how to analyse the product mix of any company. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat 2. Marketing mix of coca cola free download as powerpoint presentation.
Project report on coca cola marketing mix slideshare. The cocacola marketing mix the marketing mix is known as the 4 ps or the product, price, place and promotion of marketing. The companys distribution strategy is very intensive as well. How to be productive at home from a remote work veteran. Marketing mix of coca cola marketing mix of coca cola different product. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. It also consists of service mix process, people, physical evidence. Coca cola marketing mix coca cola is the brand with the highest brand equity. View notes marketing mix of coca cola company presentation from mrk 317 at seneca college. We are pleased to introduce the first in a new brandwatch blog series, pitting brand against brand in a social presence showdown. Marketing mix the marketing mix is one of the most famous marketing terms.
The marketing mix is the tactical or operational part of a marketing plan. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. The company has a large product portfolio of sparkling and still beverages. It is a marketing strategy that companys use to estimate the value and determine the methods of advertising and distributing its products. Market segmentation of cocacola introduction as everyone knows, the cocacola company see appendix a is a wellknown big drinks manufacturer with over one hundred year. The cocacola marketing mix free essays, term papers. For more than 100 years, cocacola has been one of the worlds foremost practitioners of what they call oneway storytelling. Ppt always coca cola powerpoint presentation free to. Mcdonalds marketing mix 4ps strategy mba skoolstudy. Product cocacola bottles are sold throughout each part of the world. Also coca cola segments different income levels by packing, where for small income people they has returnable glass bottle, for middle people they has small non returnable bottle and for rich and higher income people, the company has coca cola tin. Marketing mix coca cola amsm product category soft drinks coca cola is the leading provider of soft drinks in the world.
One of the aspects in the marketing mix is pricing. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. The marketing mix of coca cola has been changing over time with more and more products being added such that. Scribd is the worlds largest social reading and publishing site. Cocacola marketing mix coca cola is the brand with the highest brand equity. It marketed coca cola under theauthority of the coca cola company, usa and distributs ofcoca cola, sprite and fanta in bangladesh. Aug 19, 2019 marketing history market research in the beginning. Reliance jio marketing mix 4ps strategy mba skoolstudy. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. These are product, place, price, promotion, process, people and physical evidence. Ppt on marketing mix coco cola by sayed arif in marketing. Generally, an ebook can be downloaded in five minutes or less. Marketing mix of mcdonalds analyses the brandcompany which covers 4ps product, price, place, promotion. Examining the mix for a successful company like coca cola can help a business leader understand the dynamics and synergy involved between the four core elements product, place, price and promotion.
Marketing mix of coca cola company presentation marketing. The product cocacola soft drink includes not just the liquid inside but also the packaging. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. Download that books into available format 2019 update. The 4ps of marketing marketing mix of coca cola duration. Seminar paper from the year 2015 in the subject business economics marketing, corporate communication, crm, market research, social media, university of the sunshine coast queensland, language. John stith pemberton, a local pharmacist registered as a trademark in 1887 and by 1895 cocacola was being sold in every state and territory in the united states today is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups regarded as the worlds most well known brand. The building of bottlers through joint ventures and the increased maintenance of current bottler relationship should be the main focus of pepsis international marketing. Coca cola marketing mix 4ps strategy mba skoolstudy.
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